Through the new Annoushka collections, designer and creative director Annoushka Ducas traces her own life, experiences and travels to express her passionate belief that jewellery is and should be one of the most powerful vehicles for self-expression. Every collection, each with its own story, centres on the innovative concept of the Parure, traditionally a matching set or suite of jewels but now updated by Annoushka to become a personal collection or wardrobe of jewellery.
The Parure or Wardrobe links all the Annoushka collections, which are designed to be worn alone or together, layered and mingled to create an entirely individual expression of your own personal style. An intimate mix, combining old and new, the Parure is the eclectic wardrobe of jewels you dip into each morning when you decide what to wear, to match your mood and suit the day, enhance your confidence and spark the whole look.
